Second Year BA (Hons) Graphic & Media Design Students at Hereford College of Arts (HCA) will be selling their designs at a pop-up shop, opening at Hereford’s Art 360 on Tuesday 17th March. ‘Wigwam’ will be open every day between 11am and 7pm until it closes on Saturday 21st March.
The Bridge Street shop will be selling a variety of products, including posters, notebooks, necklaces, wrapping paper and clocks, which have all been designed and produced by the students themselves. Many of the goods on sale have been developed and made in the workshops at the College, where students have unlimited access and support from established designers and makers.
The challenge of opening and running a shop is part of the students’ Professional Practice module, which helps them prepare for life after University by giving them an idea of what it’ll be like to make, market and sell products to consumers. As well as the designing and making, students have to design promotional material, create social media pages, compose press releases and run the store.
“All of the students have worked together and pooled their time and resources to create the ‘Wigwam’ identity, starting from the logo to the posters and window displays,” said Kayleigh Walter, one of the students involved with Wigwam. “We’ve done all of the advertising and organising for the shop alongside working on our own individual products and keeping up with our other course modules. It’s a really busy time, but we’re all really looking forward to opening the shop.”
Profits from the sales will go back to the students, helping to cover their costs of making their products and the hiring of the shop space. For more information about Wigwam, visit facebook.com/wigwampopup. To find out more about courses at HCA, visit www.hca.ac.uk